Crestor “LeRoy”

Digitas Health Chief Creative Officer Alex von Plato brought Accordion back for the second in a series of real patient profiles. Unscripted stories, small crew, nice folks in Tupelo MS. Plus getting to shoot in Tupelo Hardware, where Elvis’s mother bought him his first guitar, and where you can still get great deals on rotary saws and a starter axe.

Tags: RealPeople