LFC Goes Back To School

Who knew? There’s a California University in Pennsylvania!
Client: CALU Title: Journey Agency: Dymun + Company Audio: Big Science Music

And this…for UTA

Here’s more about UTA Unbranded – a giant spot for the Dallas Cowboys

Everything in Texas is big. Some say there ain’t nothing so big as the 17 story high, giant Mitsubishi TV screen that dominates the field of the Dallas Cowboys stadium where, Unbranded, plays to thousands of spectators at every game.

Now an award winning spot for Lipman Hearne and the University of Texas at Arlington, Unbranded is fun, colorful and jam packed with many different characters in many interesting situations. It brings to life in a very fun and immensely colorful way all the best programs that UTA has to offer and moves along at a really fast clip.

Unbranded is really a series of spots made both for broadcast and for multiple sized stadium screens ranging from the 17 story high Mitsubishi jumbotron – the largest TV screen in the world – to vertical HDTV screens situated in the public areas.

Two accompanying :60 second “ribbons” circumnavigate the stadium in a continuously tiled loop. The ribbons use some assets from the ads but each has their own unique look and feel generating excitement as the best of stadium graphics do. Obviously seen at their best in situ at the Dallas Cowboys new football stadium, the spots themselves are easy to put on the website and reel but we still haven’t figured out a way to show the enormity of them plus the razmataz and “WOW” factor of the way everything looks in place. In a word – dazzling!

The specs for this job were among the strangest ever and it was an enormous endeavor – just the sheer amount of assets and animation that was required in the given time frame.

Both the :30 and :15 second commercials are airing regionally in the south and showing in rotation for the next two seasons at The Dallas Cowboys Stadium. Unbranded is one spot that might just blindside you.

Made for Rhino FX, directed by Harry Dorrington with LFC’s creative director, Jerry van de Beek, as designer, VFX supervisor, animation director and sole animator. Music on this version was scored by Jay Green at Big Science Music.

Tags: Animation, MotionGraphics