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Old Spice Guy Ends Victorious Campaign To Conquer Interwebs

The ad year just started. Is it already like “game over.”
Agencies, get used to hearing from all your clients: “We need to do something like Old Spice”
O, if you’ve been on vacation or in a cave, just go to any of these:
http://www.facebook.com/OldSpice
http://youtube.com/oldspice
http://twitter.com/oldspice

W + K team (CD Jason Bagley, digital strategist Josh Millrod, interactive producer Ann-Marie Harbour) – I’m buying futures on ya’ll! Stat.

O, here’s a blog post by Iain Tait, Global Interactive Executive Creative Director at W+K.

Here’s some numbers to digest, via Mashable
Number of videos made: 180+
Number of video views: 5.9 million
Number of comments: 22,500
And that’s in about 48 hours!
O, Adbroad reports: 61 million uploads and almost 16,000 comments.

And home about this! (Via We Are Social

This was the finale.

Here’s some other great ones…they’re not hard to find

But first…this just in…
Mel Gibson phone call rant to Old Spice guy [animated]

to Mrs. Kutcher aka Demi Moore

From…his daughter!
On the Internet, Haley wrote “hayley mustafa writes, why do you look so much like my dad?”

The Old Spice Guy responds to… himself.

On Facebook, Derek Clemmons wrote “What university did you attend? If any? Because I would transfer there in a heartbeat to learn how to follow in your footsteps!!”

On Twitter, @Jsbeals wrote “@OldSpice Can U Ask my girlfriend to marry me? Her name is Angela A. Hutt-Chamberlin #Johannes S. #Beals”

(A few hours later, Beals tweeted at Old Spice: “SHE SAID YES!!!!” Many users congratulated him, but a few questioned whether or not it was legit. To prove it, he uploaded this picture of his new fiancée wearing her diamond ring.)

On Twitter, @TechFrog wrote “@OldSpice I can afford Old Spice, but how do I get the horse or the vintage motorcycle? This frog wants the good life AND to smell good ;)

On Facebook, Jose Alejandro Montero wrote “Can you die?!”

On Twitter, @houndshockey71 wrote “If i use old spice before my hockey games will it make me score thousands of goals?”

On Twitter, @DrPeteNathaniel wrote “@OldSpice I’m wondering how Old Spice will affect my patients at the hospital. I may be the Dr. but I would like your diagnosis.

Here’s more on how they did it.

Oh and finally, here’s The Old Spice Voicemail Message Generator! Not even done by Wieden…done by a group of redditors who put together a soundboard of Old Spice Man sayings so that people can have him step in as your voicemail greeting.


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