Victoria’s Secret & Madoff Prods Rock the Runway Again!

Victoria’s Secret collaborated with NYC’s Madoff Productions to create the comprehensive online branded content campaign promoting and supporting the wildly popular Victoria’s Secret Fashion Show, which aired Nov 30 on CBS.

Madoff Prods produced, directed and edited over 30 videos promoting the brand and the Fashion Show, which have generated millions of online views. The signature piece of the campaign showcases the Victoria’s Secret Angels and features Katy Perry’s breakout hit “Firework”. The video has garnered nearly a million hits on YouTube and has been picked up by over 50 high-traffic sites on the web. They also produced & directed a live webcast featuring the Victoria’s Secret Angels, to promote the Fashion Show, which was seen by over 7 million VS Facebook fans.

Madoff Prods’ work for Victoria’s Secret has won the Webby Award for online marketing content, helped to significantly increase ratings from year to year for the Fashion Show broadcast and contributed to drive overnight sales at the VS e-commerce site to record levels.

Madoff Productions is a full-service production and creative company offering turn-key solutions to all your needs in branded content, commercials, product launches, web content and documentaries. They cover every aspect of the process in bringing your creative vision to fruition – production, editorial, audio post, graphics, social media/online strategy, coding and delivery (Facebook, YouTube, Vimeo, etc), mobile coding and upload, and more. MP has many happy clients hearing the cash register ring including Polo/Ralph Lauren, Macy’s, Juicy Couture, Burlington, Nine West, Radio City Music Hall, Revlon, Cover Girl and many more. To learn more about the company and to see additional work go HERE

Following is a sampling of the content created for this year Victoria’s Secret Fashion Show campaign:

Katy Perry “Firework” video featuring the Victoria’s Secret Angels:

All about the Victoria’s Secret Fashion Show “By the Numbers”

Behind the Scenes with Akon:

Adriana Lima, Before She Was a Supermodel:

Tags: branded content, Celebrities, Fashion/Beauty, Viral