Stellar Examples of Branded Content in Fashion Industry
“One of the most popular trends in the fashion industry this year has been brand generated content. From online blogzines to Tumblr-powered micro sites, branded content is quickly becoming a cost effective, long-term online marketing strategy that the fashion industry will continue to utilize as brands and retailers look for new, innovative ways to connect with customers online.”
Here are some winners…
1. Louis Vuitton – NOWNESS
2. Net-A-Porter Magazine – iPad App
3. Club Monaco – Culture Club
4. Alice + Olivia – 4AM Finds
5. Anthropologie – The Anthropologist
6. Gwyneth Paltrow – GOOP
7. French Connection – Manifesto
