It’s a WordPress World at Goodtree & Co.

New York, NY – In 2006, award-winning former agency producer Hal Goodtree switched his focus to interactive media. Now, he may be the King of WordPress.

Targeting a Community

“WordPress is about creating community,” says Goodtree. “It can be a community of shoppers, fans of NASCAR or citizens of a town. The point is, businesses, advertisers and organizations all now have the power to be publishers.”

Goodtree & Co has over developed more than forty WordPress projects. “We took one client in the retail sector from 50,000 pages views a year to over 1,000,000.”

Hyperlocal

Last year, Goodtree & Co began publishing CaryCitizen. “We had a local newspaper in town, but they sold out to the regional media conglomerate who ended up pulling out.”

With a population of 139,000 and the highest household income in North Carolina, Cary was ripe for a hyperlocal.

Goodtree put together a WordPress site over a weekend last July. “In our first year, we’ve grown to 4 editors, about two dozen contributors and over 25,000 page views a month,” Goodtree said.

Tell Your Own Story

“What we did for Cary, we also do for advertisers and marketers,” said Goodtree. “Why let someone else tell your story?”

Tags: Interactive, New Media, Websites