Bose, via The Clouds

How great is this brand spankin new piece for Bose via Little Fluffy Clouds

Using simple animation accompanied by programmed expressions, Bose’s Power of Sound, gets an interesting take on the character of sound. The animation, running at just over a minute long, is a pretty good example of a mostly 2D piece that uses of 3D cameras in 2D space, coupled with occasional CG models to underscore the use of technology in sound applications today.

The Sampans, water, moon, ocean and background skies are made using only particles and projected lights. These are not models. The “waveform” section is also particle based and movement is initiated by the music. VFX, using plug-ins, comprise the transitions. The origami horses, boats, kites and cranes are all 2D, as is the floating text and the “Golden Ratio” shell animations. The larger shell in that scene is it’s 3D counterpart.

In a moment when the subconscious takes over the animation became less about the technology and more a response to the Japanese EQ and their resultant tragedy than about anything else. It became a piece about the lifting and triumph of the spirit in such a dark moment.

Software: AFX, Trapcode and Sapphire and Maya.

CREDITS

Title: POWER of SOUND
TRT: 01:17
Client: BOSE

Direction and Animation: LITTLE FLUFFY CLOUDS
Directors: Jerry van de Beek and Betsy de Fries
Animation, Programming + Composite: Jerry van de Beek
Producer: Betsy de Fries

Tags: 3D/CGI, Animation, Design