Meet the Bettins: new work from Jim McGorman
Does this look great, or what? It all just works so nicely…If we’re the client we’re like kissing Jim and Accordion on the lips for this…
continue readingLatest Publix from Jim McGorman & 22Squared
Accordion’s Jim McGorman directs another installment in supermarket chain Publix’s ongoing campaign from Tampa, FL agency 22Squared.
continue readingJim McGorman + credit unions = iBelong “Membership”
PA Credit Union Association returned on the strength of its successful initial campaign, which Jim McGorman created, including the iBelong portal concept. Using a blend of real people and actors, largely unscripted, these are believable stories that speak softly but deliver a competitive punch.
continue readingCrestor “LeRoy”
Digitas Health Chief Creative Officer Alex von Plato brought Accordion back for the second in a series of real patient profiles. Unscripted stories, small crew, nice folks in Tupelo MS. Plus getting to shoot in Tupelo Hardware, where Elvis’s mother bought him his first guitar, and where you can still get great deals [...]
continue readingBeneficial Bank “Architect”
This is what Jim McGorman does really well. Collaborating with DP Richard Henkels, McGorman created a visual story of an architect moving through his day, from early morning beach stroll to sun-filled afternoon interiors, for LevLane client’s solar-lending program
continue readingPublix “Grown Up Sandwich”
First spot in a new campaign out of Tampa office of 22squared. Agency creatives Dennis Wolfe and David Yeend tapped Accordion to deliver both natural performances and tasty-looking food—a rare combo talent.
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